On this page:
“You likely encounter some form of visual communication every day, from the emoji in that email your colleague sent you, to the poster in the bathroom.”
Infographics are about efficient and appealing communication. Whilst some ideas are more efficiently communicated as text, others are better communicated as visuals. Visual communication plays an important role in simplifying complex ideas, showing patterns in data and keeping the viewer engaged.
What is visual communication?
Visual communication is the practice of using pictures, graphics, and other visual elements to convey information and ideas.
Why are visual communications so successful?
Humans are naturally inclined towards visual communication for several reasons:
Efficiency
Visual communication is a highly efficient way of conveying information. Our brains are wired to process visual stimuli quickly and effortlessly. Visuals can convey complex ideas and narratives in a concise and accessible manner, often more effectively than written or verbal communication alone.
Attention and engagement
Visuals have the power to capture and hold our attention. The use of colors, shapes, and images can evoke emotions, trigger curiosity and create more appeal. Visual communication engages multiple senses, making the content more memorable and enjoyable to experience.
Comprehension and retention
Visuals facilitate understanding and improve information retention. Research shows that people remember visual content better than text alone. Visual communication aids in organizing information, highlighting key points, and presenting relationships or patterns, making it easier for our brains to process and remember the content.
Universal Language
Visual communication has the potential to transcend language barriers. Certain visual elements, such as symbols, icons, and gestures, can be universally recognized and understood across different cultures and languages. This makes visual communication a powerful tool for global communication and reaching diverse audiences.
Mastering visual communication allows you to become a more effective learner, communicator, and collaborator. It equips you with skills that are increasingly sought after in the professional world, enabling you to present ideas persuasively, communicate complex information clearly, and stand out in your chosen careers.
