Infographics: Scale/proportion

“Scale refers to the size of an element relative to other elements or to a reference point, such as the page, the screen, or the human eye. Proportion refers to the ratio or relationship between the sizes of different elements or parts of an element.”

Emphasize importance: You can use scale to highlight key elements or data points in your infographic. Enlarge significant numbers, prominent text, or visually impactful visuals to draw attention and convey their importance. For example, if you have a statistic that stands out, you can make it significantly larger than surrounding information to make it the focal point.

Establish hierarchy: Scale can help establish a visual hierarchy, guiding the viewer through the information in a structured manner. Larger elements typically command more attention, while smaller elements are perceived as less important. Use this principle to organize your content by scaling elements based on their significance or level of detail. For instance, headings can be larger than subheadings, which are larger than body text, creating a clear visual structure.

Show comparisons: Scale is an effective tool to illustrate comparisons and relationships between different elements in your infographic. Enlarge or shrink objects to represent their relative sizes or quantities accurately. For example, if you're depicting the market share of various companies, you can use different-sized circles or bars to visually represent their proportions.

Enhance visual storytelling: Scale can be used to create visual impact and convey narratives within your infographic. By manipulating the scale of elements, you can depict size-related concepts, such as the magnitude of a problem, the growth of a trend, or the impact of an event. For instance, you could represent the increasing population of a city over time by progressively enlarging a set of buildings or people.