Public Communication Assignments
Public Communications are created with non-academic readers/audiences in mind. They can vary from informal blogs to more formal letters to the editor. They are usually more visual than other assessment types.
This guide will go through the different formats of public communications, how they are styled and their purpose.
External public communication resources
- How to write an accessible blogGuide for creating an accessible academic blog from The University of Edinburgh
Related articles from our collection
- Studying and researching with social media by Poore, Megan This book includes information on, how to write a good blog post, contribute to a wiki, how to write for social media and how it differs from academic writing.
- The affordances of images in digital reflective writing: an analysis of preservice teachers' blog posts by Birello, Marilisa This study analyses the type of images used in the blog posts and the logico-semantic relationships between the images and the written text. The core data were gathered from the preservice teachers’ blog posts, and then triangulated with the individual written reflections and with the group recordings analysing their respective posts.
- How to Write a Letter to the Editor by Siau, Keith; El-Omar, Emad This is an article on how to write a letter to the editor. It takes you through each step of your planning process. It also informs you on what a letter to the editor is and why one might be written. It has an inciteful step-by-step format for you to follow as well as the do's and don'ts of writing a letter.
- The Lowdown on Writing an Article by Bissett, Gaby Although talking about a topic comes easy to most, putting pen to paper to produce an article is often a different story. Stringing together sentences in a way that engages the reader can be a tricky and frustrating process, particularly if you have little or no experience in publishing. And writing an article is not just about the words. Research, anecdotes and an interesting topic all play a part in the successful construction of an engaging read. But where to start? The art of writing is something that everybody can conquer with a little bit of hard work and practice.
- Want to write a piece for the Financial Times opinion page? by Brooke Masters Every day, we publish several articles by guest writers. Some are commissioned by us; others we select from proposals that come to the opinion@ft.com email address. Publishing external voices is a key part of our interaction with our readers. We particularly relish pieces that highlight unexpected places, explore new ideas and illuminate diverse points of view. We also want our opinion pieces to be punchy, readable articles that make strong arguments; and we have a soft spot for writers who demolish conventional wisdom or dissent from opinions we have already published. If you would like to be part of this conversation, please get in touch. We receive dozens of proposals every day, but here are five tips on how to make yours rise to the top of the pile:
- More than Just Wikipedia: Creating a Collaborative Research Library Using a Wiki by Muñoz, Caroline Lego Increasingly, wiki technology is being used in education and business settings. Although most students are aware of Wikipedia, many do not understand that a wiki is a malleable platform that has a multitude of uses. Wiki technology is one of many social media tools that students need to not only become familiar with but also be able to effectively use. This paper advocates introducing students to wiki technology and implementing it in marketing courses. Specifically, principle of marketing students were given a short tutorial on wiki technology and required to contribute to the course wiki to create a collaborative research library. The collaborative research library was then used to assist students in writing an environmental scan paper on a product category. Assessment measures were taken at the beginning and end of the term. Recommendations for integrating wiki technology in a course are provided.
